Health and wellness manufacturer Cupid Ltd has announced that it has secured the largest share in South Africa’s national procurement program for male and female condoms for the 2025–2030 period.
The contract, valued at $12.98 million (approximately ₹115 crore) annually, positions Cupid as a key supplier in South Africa’s long-term public health initiative aimed at advancing reproductive health and disease prevention.
The procurement process is set to begin in December 2025, with Cupid coordinating closely with approved distributors in South Africa to ensure a phased rollout and consistent supply throughout the contract duration.
“We’re proud to be at the forefront of South Africa’s prevention program,” said Aditya Kumar Halwasiya, Chairman and Managing Director of Cupid Ltd. “Our team is working closely with customers and the public health system to guarantee a smooth start and uninterrupted delivery from December 2025 onward.”
This development is expected to significantly boost Cupid’s annual revenue, marking a milestone in the company’s growing presence in the global sexual wellness and public health sector.
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