Zimbabwe’s berry export industry has recorded a major leap, with earnings rising by 34 percent from US$77.8 million in the first nine months of 2024 to US$104 million in the same period of 2025, according to the latest Zimbabwe Economic Review.
The report attributes the impressive growth to increased production capacity, advanced logistics, and stronger access to high-value international markets, positioning Zimbabwe as one of Africa’s fastest-growing berry exporters.
“This sharp rise in earnings demonstrates the resilience and dynamism of Zimbabwe’s horticultural sector,” the report stated, noting that modern irrigation systems, cold-chain facilities, and technology-driven farming have transformed the berries industry into a major foreign currency earner.
Blueberries continue to lead the surge, with booming exports to the European Union, the United Kingdom, and the Middle East. Producers have secured long-term supply contracts with premium buyers and earned certifications that meet global quality standards.
Agricultural experts highlight that the success reflects deliberate investments and strong public-private partnerships in export-oriented farming and post-harvest management.
“Zimbabwe’s berry expansion is not by chance — it’s the result of strategic investment and policy focus,” said agricultural economist Tendai Mhondiwa. “The country is emerging as a regional powerhouse in high-value horticultural exports.”
Rural communities are also reaping the rewards. According to analyst Rudo Mutezo, berry farming has become a vital source of income and employment, particularly in Manicaland, Mashonaland East, and the Midlands, helping smallholder farmers connect directly with international markets and build sustainable livelihoods.
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